My Cart


Where’d you get that pork?

Posted December 12, 2012

Food journalist Mark Bittman recently pointed out how important it is to know how pork is raised. In a cooking segment with Savannah Guthrie on NBC’s Today Show, he said it’s easy to tell by the taste where pork comes from. “There’s a huge difference between factory raised pork, what you could call industrial pork, and sustainable naturally raised and, local in some cases, pork,” Bittman said. “The second is better. It’s also more expensive, but it’s better in every way.” Bittman, who wrote the book “How to Cook Everything: The Basics,” said sustainably raised pork is delicious because it tends to have a higher fat content.  “Industrial pork has been bred to be super lean,” he said, “which is one of the reasons pork doesn’t taste as good as it used to.” We couldn’t agree more. That’s why our products are so popular. Tender Belly uses only naturally raised pork, mostly from small, family-owned farms. The difference is unmistakable.