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Bacon Loving Ben Hoffman

Posted March 15, 2014

Photo ofBacon Loving Ben Hoffmanby Tender Belly
By Herbert Krabel In addition to an impressive resume, American Pro Ben Hoffman has a very nice array of sponsors including but not limited to Specialized, Zoot, SRAM, Zipp, Clif and FuelBelt. But he also has a few selected non-endemic ones such as Volkswagen automobiles, Infinite Monkey Theorem winery and Tender Belly pork products. We sat down with him to talk about training, racing, cars, date outfits and bacon.  [excerpt] Krabel: What kind of meals did you have today? Hoffman: Well naturally I kicked off the morning with some bacon and eggs. I’ve got a new sponsor, Tender Belly, and they’re providing me with all the pork products I need. So that’s kind of a daily staple right now. And I’ve actually sort of gone towards a little bit of the paleo diet, not exactly. I mean, you know, as hard as it is for an endurance athlete to get away from the sugar entirely, but trying to do that. So it actually works out well to have them on board now. Krabel: How did that come about? Hoffman: I met Shannon and Erik Duffy down in Denver actually one night. They were friends and sharing some warehouse space with the winery that sponsors me, the Infinite Monkey Theorem winery. So I met them one night and we were doing some barrel tasting on some of the wines and you know, they told me their story and I was pretty interested so I followed up with them and we’ve developed a relationship. They’re interested in my sport. They have a couple other athletes that they sponsor— one is actually an MMA fighter— so not exactly my cup of tea, but they’re interested in triathlon and they were interested in supporting me as an athlete." [...] "Plus like I said, I knew from the beginning, especially with Tender Belly. I met these guys and they were just kind of on the same plane as me—really interesting guys that were entrepreneurial and they’re doing something pretty special. They’re got really high-end quality pork products that... yeah, they’re just fun and they’re working with all the high-end restaurants in Denver and you know, they’re just good guys that are interested, like I said, in supporting me, and I’m interested in supporting them. [...] Ben Hoffman relaxing Hard at work preparing bacon. Mmmm, Tender Belly bacon. Screen Shot 2014-10-15 at 7.44.26 PM But it is all about balance in the life of Ben Hoffman. Screen Shot 2014-10-15 at 7.44.33 PM The Hoff is pretty fast on a mountain bike too. Screen Shot 2014-10-15 at 7.44.42 PM Ben Hoffman with his girlfriend. Screen Shot 2014-10-15 at 7.44.53 PM You can follow Ben Hoffman on Twitter at @bhoffmanracing